| Internet Marketing 
Internet Marketing is much more than registering your site with
search engines and online directories. Your Internet Marketing
Strategy should answer the question "How does my business use the
Internet to attract more customers or clients?" Proper Internet
Marketing requires the integration of the Internet with your
other marketing efforts. It also includes mechanisms and procedures
for the tracking and monitoring of the effectiveness of the Internet.
Site Indexing:
Coefficient analyzes and constructs your web site such that it is
optimized for indexing with the major search engines. Once the site
is fully developed, we indexes your web site with the following
major search engines. It has been our experience that it is important
to index a site properly with the major search engines rather than
sending out to hundreds of not well known search engines. The
relational search engines such as Ask Jeeves and the Mining Company
use these major search engines in their listings.
- Yahoo
- Infoseek
- Excite
- HotBot
- AOLNetFind
- LinkStar
- Lycos
- Microsoft Network
- WebCrawler
- Magellan
- PlanetSearch
- What-U-Seek
- AltaVista
Email/Mailing Lists/Newsgroups:
Traffic can be generated by participation in mailing lists and newsgroups. It is very important not to generate SPAM mail.
Banner Advertising and Strategic Linking:
This is the process of setting up links from other sites such that users get to your web site. Sometimes it requires payment or a reciprocal link to that site.
Collateral Material:
Your Internet marketing strategy should be integrated with all other marketing efforts. Your web address should be printed on all media and correspondence:
- Letterhead and envelopes
- Business cards
- Embroidered shirts
- Screen printed T-shirts, etc
Coefficient has partnered with a printing company where you can get a discount on printed and logo'd merchandise. Let us know if you have these needs.
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